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AMAZON SALES

How To Drive More
Traffic On Seasonal Product Out Of  Season

Four Core Aspect: To drive high quality traffic into big sales!

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AMAZON SALES

Top Five PPC
Secrets that we
Learn From Big
Supplement Brand

Rags to Riches: How we help one supplement brand to achieve $1.8M?

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AMAZON SALES

Increase Most Waterlogged Products Sales using this Quick POA

Three Dimensional Strategy: How we stand out your brand in most crowed niche!

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PPC MARKETING

Best Way to Increase Brand Growth with Low ads Spend

Growth Expansion: Use effective ads strategy that boos your brand marketshare!

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Best Way to Increase

Brand Growth

with Low

ads Spend

Three-Dimensional Strategy: How we stand out your brand in most crowed niche!

Growing your brand market share on Amazon while minimizing ad spend requires a structured approach backed by proven methods and proven experience.

It’s not just about cutting costs but about strategically investing in high-impact areas to achieve maximum results. By leveraging advanced tools, data-driven insights, and practical applications, you can unlock new levels of efficiency and profitability.

Here’s a comprehensive, step-by-step guide designed to transform your advertising efforts into a growth engine for your brand.

Target High-Intent Keywords

Instead of casting a wide net, focus on keywords that indicate strong purchase intent. Use tools like Helium 10, Jungle Scout, or Amazon’s Keyword Research to discover terms with low competition but high relevance.

Actionable Example: A home décor seller replaced generic terms like "table lamp" with "modern bedside table lamp with USB ports," leading to a 30% increase in sales with a reduced ACoS.

Pro Tip: Regularly refine your negative keyword list to avoid wasted spend on irrelevant clicks.

Segment Campaigns Smartly

Organize your campaigns into distinct groups for better budget control and clarity. Use separate campaigns for Exact Match, Broad Match, and ASIN targeting.

Practical Experience: A skincare brand segmented campaigns for "anti-aging cream" and "sensitive skin moisturizer" instead of grouping them. This approach allowed precise bid adjustments and improved their ROAS by 40%.

Maximize Listing Performance

Well-optimized listings convert better, making every ad click more valuable. Ensure your product images, titles, bullet points, and descriptions are compelling and SEO-friendly.

Practical Insight: After testing A/B title variations (e.g., “100% Organic Cotton Sheets” vs. “Breathable Organic Cotton Sheets”), a bedding brand found the second version drove a 25% higher conversion rate.

Action Step: Use Amazon Experiments or tools like PickFu to test different elements of your listing.

Retarget Missed Opportunities

Shoppers who view your product but don’t buy can still be converted. Use Amazon DSP to retarget these potential customers with personalized ads.

Case Study: A fitness equipment brand offered retargeted customers a 10% discount within 72 hours of their initial visit, recovering 35% of abandoned views.

Pro Tip: Craft urgency-based messaging, such as “Limited stock available” or “Exclusive deal ends soon.”

Use Engaging Video Ads

Video ads on Amazon stand out, grabbing shopper attention and delivering key information quickly.

Real Example: A pet food company showcased a 15-second video of pets enjoying their product, leading to a 50% uplift in click-through rates and a 20% higher conversion rate.

Quick Tip: Always include captions—many users browse Amazon with sound muted.

Optimize Bidding Strategies

Dynamic bidding can prevent overspending while maximizing your chances of conversions.

Tactical Approach: Use "Dynamic Bids – Down Only" for budget-conscious campaigns and "Dynamic Bids – Up and Down" for high-intent products.

Example: A kitchenware brand reduced their average CPC by 15% while maintaining sales by carefully adjusting bids during low-demand periods.

Audit Performance Weekly

Regular analysis is critical to ensure every dollar works hard. Track KPIs such as Click-Through Rate (CTR), Conversion Rate (CVR), ACoS, and RoAS.

Practical Experience: One of our tech accessories seller identified underperforming keywords using Amazon’s Search Term Report and paused them, reallocating budget to top-performing terms. This adjustment increased profitability by 22% in two months.

Actionable Advice: Create a weekly performance review checklist to monitor trends and refine bids.

Sync Ads with Growth

Amazon rewards consistent sales velocity. Support your ad campaigns with efforts to boost organic rankings through reviews, promotions, and external traffic.

Pro Strategy: Use email marketing or influencer partnerships to drive traffic to your Amazon store, enhancing both organic rankings and ad performance.

Example: One of our cookware brand’s collaboration with food bloggers generated a surge in traffic, resulting in a 30% boost in organic sales.

Conclusion

Boosting your brand's market share doesn’t require overspending—it’s about using smarter strategies. Take this example: a small pet food brand competing with industry giants focused on precision-targeted ads and improved their product listings. Within months, they turned the tide, achieving record sales while cutting ads costs.

The key is focusing on high-impact areas like specific keywords, retargeting, and engaging video ads. Every dollar spent should feel like an investment, not an expense. Use data to refine your approach, optimize consistently, and stay one step ahead.

Success on Amazon isn’t about how much you spend; it’s about how strategically you spend it. Apply these tactics, adapt as needed, and watch your brand thrive.

Increase

Most Waterlogged

Products Sales Using

This Quick

POA

Three-Dimensional Strategy: How we stand out your brand in most crowed niche!

Selling on Amazon feels like trying to shout above a noisy crowd. Your product may be great, but it’s buried under dozens (or even thousands) of similar products. How do you stand out?

The answer is simple:

Use a Three-Dimensional Strategy. This plan is designed to get your product noticed, boost sales, and build long-term brand loyalty—even in the most crowded, competitive niches. Here’s your step-by-step Plan of Action (POA) to rise above the noise and win.

Make Your Listings Irresistible to Shoppers

Why It Matters: If your product page isn’t optimized, no amount of advertising will help. It’s the first impression customers have of your brand, so make it count!

Keyword-Rich Titles: In a competitive supplement niche, we shifted a product title from “Protein Powder” to the more specific “Organic Plant-Based Protein for Muscle Recovery.” This targeted long-tail keywords and increased visibility by 30% in just two weeks.

Bullet Points that Sell: A fitness supplement brand was listing “Contains 500mg of Creatine.” By rephrasing it to “Supports muscle growth and boosts endurance during high-intensity workouts,” we made the benefit clear, leading to a 20% increase in conversions within 48 hours.

Image Quality & A/B Testing: Poor product images were hurting one brand’s CTR. We replaced them with lifestyle images showing real people using the product. A/B testing revealed a 15% increase in CTR and a 12% boost in sales within a month.

Maximize Sales with Smart, Data-Driven PPC

Broad Match for Discovery, Exact Match for Precision: For a beauty brand, we started with broad match keywords like “anti-aging face cream” to gather new customer search data. After identifying the best-performing terms, we switched to more specific exact match keywords like “anti-aging serum for sensitive skin,” resulting in a 30% increase in ROAS within 3 weeks.

Bid Optimization & Dynamic Bidding: After analyzing sales data for a fitness brand, we found that ads performed best during the evening hours (7-9 PM). We adjusted bids, resulting in a 20% increase in conversion rates and a 15% decrease in ACoS.

Product Targeting Ads: In a saturated market, we used product targeting ads to place our client’s products next to top competitors. Outbidding on competitor keywords boosted conversion rates by 18% within two weeks.

Pricing and Promotions to Build Urgency

Price isn’t just about being the lowest—it’s about creating perceived value and urgency. Competitive pricing strategies can make your offer too irresistible to pass up.

Dynamic Pricing with Automated Tools: A beauty brand struggled hundreds of SKUs to compete with brands price points. We implemented dynamic pricing, using an automated tool to adjust prices in real-time, allowing the client to stay competitive without cutting into profits. They stayed visible and attractive without losing margin.

Bundling Products for Increased Value: A beauty brand saw a 22% increase in average order value (AOV) after bundling complementary products like a serum and moisturizer together. This increased sales volume while adding value for the customer.

Flash Sales & Time-Limited Discounts: For a seasonal skincare line, we ran flash sales during major shopping events. By offering limited-time promotions, we saw a 35% increase in sales volume during the promotion period, compared to average sales.

Pro Tip: Create a sense of exclusivity by offering a “Today Only” deal or “Limited Stock” promotion. It creates urgency, which drives quick decisions from potential buyers.

Turn One-Time Buyers into Loyal Customers

A customer who loves your product is likely to come back—and tell their friends. So how do you turn one-time buyers into lifelong fans? It’s all about customer experience.

Automated Follow-Up Sequences: After a purchase, we set up automated emails for a supplement brand. These emails asked for feedback and offered future discounts, leading to 25% of recipients making a second purchase within 30 days.

Customer Service Excellence: Respond quickly to questions and concerns. Make sure your customers feel valued by providing excellent service. Even a small, personalized message can go a long way toward building goodwill.

Product Inserts with Personalized Notes: One beauty brand included handwritten thank-you notes in their packaging. This simple gesture helped transform transactional relationships into personal ones, leading to a 15% increase in repeat customers.

Pro Tip: Send thank-you emails with personalized touches after each purchase. A little gratitude goes a long way!

The Three-Dimensional Strategy in Action

Here’s how the Three-Dimensional Strategy evolves to take your product from underdog to top seller:

Step 1: Optimize your listing with relevant keywords, clear benefits, and high-quality visuals to attract the right customers.
Step 2: Implement a smart, data-driven PPC strategy to bring targeted traffic to your listing and maximize conversions.
Step 3: Use dynamic pricing, bundling, and time-limited offers to drive urgency and increase sales volume.
Step 4: Foster customer loyalty through follow-up emails, personalized service, and thoughtful packaging.

Conclusion

Cracking the code to success in Amazon’s most competitive niches doesn’t have to be overwhelming. By following this Three-Dimensional Strategy, you can optimize your listings, maximize your PPC campaigns, boost sales with smart pricing and promotions, and create loyal customers who will keep coming back for more.

Implement these strategies, and watch your waterlogged product turn into a top seller in no time. Get started today, and let your brand shine brighter than the competition!

How To Drive

MORE TRAFFIC

On Seasonal

Product In Out Of Season

Four Core Aspect: To drive high quality traffic into big sales!

Seasonal products often experience a traffic dip during their off-seasons, leading to challenges in maintaining revenue. But what if you could turn these quiet months into opportunities for growth? This guide breaks down four proven strategies, inspired by real-life success stories, to help you boost traffic and profits for your seasonal products on Amazon.

Let’s Start Now!

Real-Life Case Study:

From Revenue Slump to Sales Growth

Last year, we partnered with an outdoor brand generating $400,000 in quarterly revenue. Their success was tied to peak seasons but their revenue dropped by 80% when the last quarter hit. With less visibility during the off-season, they struggled to stay relevant and that’s where we stepped in. We customized four key strategies that helped them recover, and even grow their sales during the slow months.

Here’s how we did it:

Optimize Listings: For Year-Round Visibility

Seasonal products can perform year-round with optimized listings targeting broader, non-seasonal keywords. For example, we expanded from winter jackets to cold-weather gear, “outdoor jackets for travel,” and “multi-season jackets,” highlighting both seasonal and year-round benefits to attract a wider audience.

- Added keywords like outdoor jackets for travel and “weatherproof jackets.”
- Updated titles to highlight versatility, e.g., “ideal for cold-weather hikes.”
- Optimized images and descriptions for multi-season use.

Results: This strategy boosted off-season traffic by 30%, with customers finding the product through broader search terms, maintaining high visibility even during slow months.

Create Bundles: Run Off-Season Promotions

To maintain sales during the off-season, we created product bundles that paired their winter jackets with other outdoor accessories, such as gloves, hats, and thermals. We also ran limited-time pre-season promotions offering discounts on bundled products, encouraging customers to buy early for the next season.

- Created bundled deals (e.g., “Winter Jacket + Gloves + Hat” package).
- Offered pre-season discounts to customers planning.
- Advertised limited-time off-season sales to attract shoppers looking for deals.

Results:
This strategy resulted in a 25% increase in conversions. Customers loved the bundled value, and many took advantage of the early-bird pricing. We kept the brand relevant and attractive by offering promotions and discounts, even when the product wasn’t at the forefront of seasonal demand.

Leverage Social Proof to Build Trust

We encouraged customers to leave reviews highlighting how they used the jackets outside of the peak season, whether for travel, hiking or as a stylish option for colder weather. Additionally, we used user-generated content from social media, featuring real-life customer photos and stories about how they used the products year-round.

- Reached out to past customers for off-season reviews.
- Featured user-generated content, showcasing how the jackets were used for non-winter activities.
- Highlighted reviews that emphasized the product’s durability and versatility, even when it wasn’t winter.

Results:
This approach led to a 20% increase in conversion rates. Potential customers saw how others were using the product beyond its typical season, which helped build trust. The social proof made the jacket feel like a versatile, year-round item, even if it wasn’t top of mind during the off-season.

Maintain Consistent Brand Storytelling

We helped the brand tell a consistent story about their commitment to quality, sustainability, and adventure, even when the products weren’t in season. Through A+ content on Amazon, social media, and email marketing, we shared stories of outdoor exploration, sustainability, and the multi-season use of their jackets.

- Shared the brand’s mission through Amazon A+ content and on social media
- Created blog posts and social media content highlighting the jacket’s use in travel, hiking, and sustainability.
- Sent out emails featuring stories of the product being used in different seasons, keeping the brand relevant all year long.

Results:
This strategy led to a 15% boost in customer retention. Customers felt more connected to the brand, not just the product, which kept them engaged even when the product wasn’t at the peak of its seasonal demand. The emotional connection helped the brand maintain visibility and trust, which translated to continued sales.

Conclusion

By focusing on these four core strategies—optimizing listings, creating bundles, leveraging reviews, and maintaining brand storytelling—the outdoor brand was able to recover from its off-season struggles and actually grow sales.

Here’s the impact of these strategies:

30% increase in traffic during off-peak months.
25% boost in conversions through bundling and off-season promotions.
20% increase in conversion rates via social proof and reviews.
15% improvement in customer retention through consistent brand messaging.

These strategies didn’t just help the brand survive the off-season—they allowed it to thrive year-round, keeping traffic and sales strong no matter the season.

Top Five

PPC Secrets

that we Learn From

Big

Supplement Brand

Rags to Riches: How we help one supplement brand to achieve $1.8M?

In the fast-moving world of PPC advertising, success comes down to strategy, precision, and the ability to adapt. From working with a competitive supplement brand and drawing on our experience, we’ve identified five powerful PPC secrets to help your campaigns succeed.

Here’s how to turn obstacles into opportunities:

Discover "Golden Nugget" Keywords

Winning in PPC starts with targeting the right keywords. Not just any keywords, but the ones that bring value and conversions:

Use tools like Search Query Performance (SQP) and Brand Analytics to identify untapped, high-converting keywords.

Don’t always chase the highest-volume keywords—focus on mid-volume, less competitive terms that deliver steady results.

Continuously audit and refine your campaigns. Exclude keywords that underperform and reinvest in those with high ROI potential.

For example, instead of “high-protein supplement,” test keywords like “daily muscle recovery” or “workout recovery boost” to appeal to niche audiences.

Master The Art Of Match Types

While most advertisers are familiar with match types, top brands leverage dynamic bidding and advanced match type strategies to squeeze every ounce of performance from their campaigns

Combine Exact Match keywords with Dynamic Bidding to ensure you're bidding more aggressively on high-converting terms that directly drive sales and profits.

Use Phrase Match to identify additional long-tail keywords that resonate with your audience, providing a consistent flow of high-converting traffic.

Broad Match Modifiers are useful for expanding your reach while maintaining relevance, capturing more potential customers by covering a wider set of search terms.

Tip: Activate Bid+ to improve your visibility in the top-of-search results, leading to higher click-through rates (CTR) and ultimately more conversions.

Optimize Listings Like a Pro

A winning PPC strategy doesn’t end with ads—it starts with an optimized listing. Advanced brands don’t just rely on basic SEO; they use advanced tactics to drive conversions through their listings:

A/B test your product titles, bullet points, and images regularly to find the most effective combinations that drive higher engagement and conversion rates on your listing.

Incorporate A+ Content and product video to provide more context, demonstrate your product's benefits, and keep customers engaged longer, leading to higher conversion rates.

Mobile optimization is crucial, so ensure your images, copy, and layout are tailored for mobile shoppers, who make up a significant portion of Amazon’s traffic.

Tip: Use Enhanced Brand Content to boost your product’s credibility, create a strong narrative, and increase conversions through compelling visuals and information.

Price Smart and Offer Irresistible Deals

Pricing can be tricky, especially when competitors are trying to outbid you. Here’s how to navigate the price wars while still standing out:

Use Time-Sensitive Promotions: Create urgency by offering limited-time discounts. Use phrases like “Today Only!” or “While Supplies Last!” to push customers to act quickly. Time-sensitive offers drive impulse buys.

Bundle Offers for Added Value: Bundling products like "Buy 1, Get 1 20% Off" or "Muscle Recovery + Energy Boost Bundle" makes it easier for customers to purchase more. Plus, it boosts the perceived value of your product.

Highlight Unique Selling Points (USPs): Differentiate your product with value-driven messaging. Rather than competing on price alone, highlight your supplement’s premium features—like organic ingredients or clinically-backed formulations.

Advanced Tip: Implement Amazon Coupons to provide additional discounts. These coupons create an eye-catching call to action right on the search results page, which increases visibility and conversions.

Leverage Data to Refine, Not Guess

In PPC, data isn’t just numbers—it’s your map to success. By continuously analyzing and adjusting, you can avoid costly mistakes and optimize performance:

Track Key Metrics Religiously: ACoS (Advertising Cost of Sales) and ROAS (Return on Advertising Spend) are your primary performance metrics. A high ACoS means you're spending too much for the sales you're getting, while a high ROAS indicates your campaign is running efficiently.

Use Insights to Pivot: The beauty of Amazon PPC is its adaptability. Use data to adjust bids, pause underperforming ads, and reallocate budgets to the highest-performing campaigns. Never rely on gut instinct—let the data guide your decisions.

Regular Audits for Optimization: Conduct weekly audits to keep your campaigns in top shape. Pause non-converting keywords, add new ones, and update bids. Analyzing trends over time lets you stay one step ahead of competitors.

Advanced Tip: Use Amazon's Automated Campaigns for testing. These are great for discovering new keywords and targeting options, giving you fresh data that you can use to refine your manual campaigns.

Conclusion

PPC advertising is a blend of art and science.

By discovering hidden keyword gems, fine-tuning match types, optimizing listings, leveraging pricing strategies, and relying on data-driven decisions, you can overcome challenges and achieve remarkable results.

Take these secrets and put them into action. The road to PPC success isn’t about luck—it’s about smart strategies, constant refinement, and staying one step ahead of the competition. These tactics are proven to work, and now they’re yours to use. But...

The question is are you ready to take charge, outpace the competition, and finally see your PPC efforts deliver consistent, measurable results?

The transformation starts here.

Our Blogs Await You

We share everything openly so you can follow our journey without making the same costly mistakes. This unique resource is unlike anything else you'll find

How to effectively utilize your 1,000 to 1000,000 advertising budget on Amazon through our AAAC framework

Firstly, Let me tell you the most undisciplined advertising workflow, that eats overall brand profits and nothing remaining for the rest! In the space of marketing, the common rule of increasing sales is to spending a high budget…

29/03/2024

103 views

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How to maximize the profitability to maintain high cashflow in each Quarter

Maximizing cash flow each quarter is like cracking open a treasure chest — you need the right key and the right approach. Unfortunately, many sellers struggle, fumbling with the wrong tools and wasting opportunities. In this in-depth guide, we’ll share proven strategies, actionable insights, and real-life examples....

29/03/2024

267 views

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Amazon TOP FIVE marketing bootstraps to convert low Performing Campaign Into high ROAS

Amazon marketing isn’t just about throwing dollars into PPC campaigns and hoping for the best. It’s a complex ecosystem that requires strategy, analytics, and a deep understanding of buyer behavior. Sure, metrics like CPC, CVR, and TACoS matter, but .....

29/03/2024

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Using the Right Data analytics strategy to drive PPC Campaign success

Managing Amazon PPC campaigns can feel like juggling too many balls at once—keywords, bids, budgets, and performance reports all flying at you non-stop. But what if there was a way to make it simpler? A way to take all that data and turn it into easy-to-follow ..

29/03/2024

356 views

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Why should invest in an Amazon PPC Agency than doing it In-House

If you’re an Amazon seller, you know how important it is to make your products easy to find and boost sales. One of the best ways to do this is through PPC advertising—a great tool to help your products stand out in a crowded market....

29/03/2024

267 views

Read Now!

What’s the Macro factors that convert
Your Buyers into the brand family

On Amazon, transforming casual buyers into loyal brand advocates—your "brand family"—is no small feat. Your brand’s loyal audience becomes your identity, your asset, and your competitive edge. But here's the challenge: Amazon isn’t Instagram, TikTok,....

29/03/2024

123 views

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Our Proven Method

AMAZON SALES

How To Drive MoreTraffic On Seasonal Product Out Of Season

AMAZON SALES

Top Five PPCSecrets that weLearn From BigSupplement Brand

AMAZON SALES

Increase Most Waterlogged Products Sales using this Quick POA

PPC MARKETING

Best Way to Increase Brand Growth with Low ads Spend

Best Way to Increase

Brand Growth

with Low

ads Spend

Target High-Intent Keywords

Segment Campaigns Smartly

Maximize Listing Performance

Retarget Missed Opportunities

Use Engaging Video Ads

Optimize Bidding Strategies

Audit Performance Weekly

Sync Ads with Growth

Conclusion

Increase

Most Waterlogged

Products Sales Using

This Quick

POA

Make Your Listings Irresistible to Shoppers

Maximize Sales with Smart, Data-Driven PPC

Pricing and Promotions to Build Urgency

Turn One-Time Buyers into Loyal Customers

The Three-Dimensional Strategy in Action

Conclusion

How To Drive

MORE TRAFFIC

On Seasonal

Product In Out Of Season

Real-Life Case Study:

From Revenue Slump to Sales Growth

Optimize Listings: For Year-Round Visibility

Create Bundles: Run Off-Season Promotions

Leverage Social Proof to Build Trust

Maintain Consistent Brand Storytelling

Conclusion

Top Five

PPC Secrets

that we Learn From

Big

Supplement Brand

Discover "Golden Nugget" Keywords

Master The Art Of Match Types

Optimize Listings Like a Pro

Price Smart and Offer Irresistible Deals

Leverage Data to Refine, Not Guess

Conclusion

Our Blogs Await You

How to effectively utilize your 1,000 to 1000,000 advertising budget on Amazon through our AAAC framework

How to maximize the profitability to maintain high cashflow in each Quarter

Amazon TOP FIVE marketing bootstraps to convert low Performing Campaign Into high ROAS

Using the Right Data analytics strategy to drive PPC Campaign success

Why should invest in an Amazon PPC Agency than doing it In-House

What’s the Macro factors that convert Your Buyers into the brand family

We Believe You Get the Results Before you Pay! So...

Don't Overlook Your Brand Potential

How To Drive More
Traffic On Seasonal Product Out Of  Season

Top Five PPC
Secrets that we
Learn From Big
Supplement Brand

What’s the Macro factors that convert
Your Buyers into the brand family