✅ Niche Seasonality: As the brand products follow season trends
to increase sales performance, clients face trouble investing
In advertising and expanding brand appearance.

✅ Fluctuating brand market: Due to the brand season-based cashflow
momentum, the client was powerless to grow its brand into a big but
year-based Amazon payout flow.

✅ Low Conversion: The brand needed help taking its ideal customers
to a check-out page due to low-converting listing copy and
ineffectual anonyms competitors coming only a period of time
to interfere with a market ratio.

✅ Difficulty in Discriminating: Although carefully investing each
PPC campaign, the brand missed a big relevant traffic on its
website for underperforming selected search terms. It also faced
challenges in distinguishing between high-performing keyword
terms and Ineffective keywords due to low demand.

🎯 Listing Copy Improvement: Too low conversion rate, Madcapt
improves a title, bullet points, and description using a AIDA framework
(Attention - Interest - Desire - Action) with optimizing Images and
EBC+ brand story to build curiosity for purchasing desire.

🎯 Increasing brand market share: The seasonal brand hurdle feels for
rainy cashflow, Madcapt researching the same niche short size
product to cover main high tickets products over the years also
Increasing the brand market size to becoming a consistent Amazon
seller.

🎯 Campaigns Reshaping: All campaigns were reshaped from low
impressions Keywords were removed in phrases and exact
campaigns and run in separate campaigns based on search volume
and testing new search terms in phrase campaigns to identify more
relevant search terms to drive more traffic on a detail page.

🎯 Top of Search Conversion: Extracting high-performing search terms
from the SP phrase - exact campaign and testing in SB & DSP exact
campaign to improve top-of-search conversion for increasing
organic ranking.
.

🔰 Revenue Supercharge: While implementing challenging
strategies to continuously grow the brand and adding
smaller products to boost cash flow over the year,
let's see the results:
🔰 Marketing Deliverable: As extensive research and analysis of search terms related to the brand’s products helped to identify and incorporate highly relevant keywords into a high-performance campaign and decreasing the cost per click (CPC), Let's witness the effect:


🔰 Back to High Return: Ensuring cost efficiency of amazon advertising, the target was set to maintain the same spending budget and reduce the
TACOS below 12% after optimizing a conversion rate into high return on
Advertising (ROAS) up to 7X. Let’s see different: