A Supplement Brand Rags to Riches: Madcapt Supermative Marketing Playbook Brings 10X ROAS within 30 Days

Here are innovative three dimensional strategies that
transform ROAS in most saturated niche

Project Overview

Madcapt approached a competitive supplements brand struggling in cutthroat market competition, limited search appearance, and low traffic conversion.

The performance proved that using highly relevant keywords in an advertising campaign increases visibility and maximizes conversion.

The brand's goal is to tackle all of these challenges and increase conversions through its top-of-search presence.

Madcapt designs comprehensive strategies to optimize organic keyword efficiency…

with refinings a campaigns for expanding golden keywords nuggets.

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Challenges Faced

The project was facing numerous challenges that required a quick solution towards growth:
🟠 Top of Search: Due to low conversion rate and irrelevant
Search appearance, the brand missing out on more visibility
and traffic on top of the search.
🟠 Market Domination: The challenges convert into big barriers
when the brands was already taken most of spot with high
credibility and the different seller was attacking into others.
🟠 Keywords Deficiency: The client’s keyword targeting is most
Saturated on high cost-per-click (CPC), Using low performance
keywords in exact campaigns, absence of value Search Query
Performance (SQP) execution with not emphasizing the Brand
Analytics (BA) reports.

The brand is troubling on securing the spot on relevant even
most juscie keywords to return back its advertising spend and
increase its sales growth…

Plan Of Action:

Madcapt crafted a proven marketing strategy plan to encounter all of these challenges and drive high-traffic into sales conversion, focusing only core four tactics:
✅ Keywords Golden Nuggets: Our team restructure all advertising
campaigns that were overspending, analyzing Search Query
Performance (SQP) and leveraging data from Brand Analytics (BA)
reports to identify potential keywords across different search
Volumes.
✅ Match-type Relevance: By analyzing all performance data, we tested different keywords on his click share base in phrase match types to uncover more untapped and long tail keywords, helping to improve sales in low-cost-per-click (CPC) with high conversion areas.
✅ Optimizing Front & Back: To improve visibility in relevant search terms and maximize conversions, we optimize the listing copy with relevant and semi-relevant keywords. Additionally, we utilize backend search optimization using bulk file operation for efficient indexing by Amazon algorithms.
✅ Outmatch competition: Madcapt out-shine a products infront of customers' eyes due to add a high volume of coupons and percentage off for a time being when covering market saturation and lifting out the competitors on top of search.

Results We Produce

By utilizing Madcapts' successful marketing strategies and implementing a focused targeting plan to overcome all of these obstacles, our client experienced a substantial increase in sales within 30 days:
Before Onboarding:

Total Sales: $15,785
PPC sales: $9,890
Advertising Cost of Sales (ACoS): 17.55%
Return on Advertising Spend (ROAS): 4.12

After Month — 30th Day:

Total Sales: $30,560
PPC sales: $18,280
Advertising Cost of Sales (ACoS): 8.46%
Return on Advertising Spend (ROAS): 9.86

When implementing a core four strategies the results is invertible in reduction Of ACoS from 17.55% to 8.46% , showing improved effectiveness in buget allocation.

Also, the ROAS rose from 4.12 to 9.86, showing that our keyword optimization strategy greatly boosted sales and revenue from advertising investments.

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