Increasing by 106% Revenue Growth with a 29-day Strategic Plan for a Death-Selling Kitchen Brand

Experience the massive impact that we brought through our clear approach — witness with the brand.

Project Overview

Madcapt partnered with a highly saturated kitchen category brand to boost its brand life, organic growth and optimize listings to increase performance rapidly with low PPC spend.


The brand is dealing with major challenges as for low conversions, limited organic growth, and tough competition.


To overcome these challenges, Our expert team crafted a 29-day strategic plan to increase brand organic growth, establish its presence, and achieve this 106% Revenue Surge.

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Challenges Revealed

The project faced rigorous circumstances to increase its brand authority and success in the market.
✅ Low Conversion Rate: The brand CVR (Conversion) rate
is not as good enough as the CTR ( Click-through) Rate, throughout
facing a Huge burden on PPC spend.
✅ Market Saturation: Due to the highly competitive market ratio
brands struggle to stand out their products in front of customers
without compromising the price, despite the product quality being
far better than others.
✅ Unstable Growth: The brand facing huge challenges to stabilizing
organic ranking on juice keywords and also spends a
massive wasted ad spend on advertising.
✅ Marketing Fatigued: Aggressively spending on advertising for keyword
ranking but as long as not getting stable results like the above points, Not
a clear strategy for splitting the budget into campaigns.
Although a long rough pathway of hardships and obstacles, we were going to take this brand into its highest potential with our committed strategies & plan.

Plan of Action Steps:

Madcapt constructed a solution-based plan of action to downturn all challenges faced by the brand — Focus on Four Pivot strategies.
🎯 Listing Copy Audit: Improving listing copy with Hookie title
to catch customer attention by adding high search volume
keywords in bullet points and description - adding a brand
story in EBC Content to show features that customers need
and boost Conversion rate (CVR).
🎯 Stand-out top of Page: Due to highly competitive market we running
a high volume of bonuses/OFF% to Increase current price and focus
on beyond breakeven profit Moreover, Building customer curiosity
to BUY It Now.
🎯 Campaign Restructuring: Audit all advertising campaigns to extract
low-performance keywords and targeting, Optimizing current average result - Oriented campaign into full-performing Outcomes.
🎯 Keyword Ranking Stability: Testing juice keywords in phrase campaigns to get more matches and targeting high-converting competitors to drive sales to our store from Bounces, also target our corresponding products to make sure not to drive our customers into other stores.

Results We Produce

By implementing some out-of-box strategies and customized approach. Madcapt successfully helped Kitchen Brand to reform its organic life, after achieving these exceptional results:
⭐ Increased Revenue: The brand experienced a 106% revenue surge
within 29 days due to building a customer curiosity injector and
increased visibility to get more traffic into sales.
⭐ Optimized Overall Conversion Rates: Throughout SEO optimization
and improving listing copy, the CVR rate is rapidly growing from
30.21% to 62.45%, with a decrease in the CPC for overall brand
performance.
⭐ Best Keyword Ranking: To get the most relevant top keyword ranking
and remove all underperformance targeting, the brand gets the
preeminent golden nuggets keywords to control ACOS and use in
long-term organic growth.
⭐ Controlling TACOS: Deacrsing the total cost of advertising (TACOS)
below 7.12% and minimizing the wasted ads spend due to splitting
the budget properly in each campaign for capturing an extensive brand
market share.
Overall, Improve SEO ranking, increase visibility, drive traffic, and expand organic sales growth to overcome each challenge and establish a real brand Authority.
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